S.Coups, officially labeled as Choi Seungcheol but affectionately referred to as the diplomatic yet occasionally mischievous captain of Seventeen, entered the universe in 1995, in Daegu, South Korea—a city where dreams apparently brew alongside kimchi. Growing up as an energetic soccer enthusiast, he pivoted to rapping and eventually stumbled into the concept of leadership, which, to his slight dismay, involved more responsibility than originally advertised. After six years of rigorous training, he emerged not just as Seventeen’s leader but as the head of their hip-hop team, with a nickname cleverly derived from his own initials and the word “success” (a bold marketing choice, really). S.Coups is the kind of figure who reminds kids that leading isn’t about barking orders but about cheering others on—preferably while writing killer lyrics and keeping the cosmic chaos of a 13-member group in check.
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